Most retailers plan to increase their media Coinbase User List spending on Facebook next year. About three quarters (76%) of retailers will boost advertising on Facebook, ahead of Twitter (44%), Instagram (38%), LinkedIn (38%), TikTok (10%), Coinbase User List Pinterest (8%) and Snapchat (5%), per survey results by Smarly.io, a social media advertising automation platform. The portion of marketers who said they see the best return on ad spend (ROAS) from Instagram, the photo-sharing app owned by Facebook, doubled to 42% this year from 21% a year earlier. Despite the better results from Instagram,
36% of retailers are spending more on Coinbase User List Facebook than they did last year, Smartly.io found. Two-thirds of retailers have a marketing budget of $20 million or more, while 74% currently allocate at least 31% of their marketing budget to social media advertising. Just 12% of retailers put more than half of their media budgets into social Coinbase User List ads, per Smartly.io’s survey. The company partnered with WBR Insights and eTail in October to ask 300 retailers worldwide about their 2021 marketing plans. Insight: Retailers facing continued disruptions from the pandemic plan to ramp up their spending on social media next year to reach consumers who are expected to spend a
Significant amount of time online, Smartly.io’s survey of marketers indicates. While medicine researchers this month offered encouraging results Coinbase User List from tests of several possible COVID-19 vaccines, distributing the treatments will take time and it’s not clear how quickly and how many people will return to their former shopping habits of visiting stores. E-commerce is likely to remain a priority for retailers in the near term, especially as the virus continues to spread and reach record levels.